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Thank you to our many advertising customers for choosing The News & Shopping Guide to promote your business. We enjoy working with you and helping to grow your business and our communities.
Contrary to media reports on the demise of newspapers, locally owned and operated community newspapers continue to thrive and grow. 86% of Iowans read their local newspaper. 82% say they have been spurred “to action” as a result of newspaper advertising. Six in ten say newspapers are the medium they use to help plan shopping and purchasing decisions.
We are pleased to let you know that in the years we have owned and operated The News and Shopping Guide our circulation and distribution continues to grow. We now send more newspapers to the Greater Buchanan County Community than any other area publication.
We will continue to strive to produce products that deliver important news and information, showing the best our community has to offer. Our goal is to create a product that enhances the lives of our readers and provides a positive environment for your advertising message.
Think of your advertising program as a three-legged stool.
1. Mass Advertising - The best place to start is with a mass audience. For many products the range of potential customers can be wide and varied. It is a good idea to build an advertising base that is broad in scope. Many buyers are in the market for a short time and then out again. To reach these potential buyers it takes consistent advertising to a mass audience. Advertising in The News & Shopping Guide is the best way to reach a broad cross-section of potential customers in this area.
2. Targeted Advertising - When you have established your presence it is a good idea to also concentrate your message on the prospects that have the highest potential. There are a variety of targeted special sections and focus sections within The News & Shopping Guide that zero in on likely customers. Call us for a schedule of our special sections and features.
3. Online Advertising - With the rapid growth of the internet and the changing shopping patterns of the all ages it makes good sense to extend your advertising message to shoppers on the internet. The News offers a perfect opportunity to combine print advertising with the power of the internet to reach those customers who matter to you.
We have made a commitment to expand your opportunities on www.thewinthropnews.com and www.thebuchanancountynews.com.
We look forward to serving you. Let’s plan, together, to make to make the most of your advertising investment in the future and success of your business. Call or email today to get started.
Steven C. Smith
319-935-3027 Email Steve
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